Korean Air has introduced its new corporate identity on March 11, revealing a modernised version of its signature Taegeuk symbol. The redesigned deep blue Taegeuk symbol, displayed prominently during the event, reflects Korean Air’s heritage while embracing contemporary aesthetics. The updated logo aligns with modern and global minimalist branding trends while preserving the airline’s distinct identity.
The accompanying logotype, “KOREAN AIR,” positioned next to the Taegeuk symbol, combines the airline’s national prestige with a refined visual identity. Featuring subtle brushstroke-inspired details, smooth curves and open connections, the design offers a modern interpretation of Korean elegance.
Korean Air also unveiled its new aircraft livery. As the curtain lifted, a Boeing 787-10 featuring the new design was revealed.
