Norwegian Air has officially changed its Instagram profile picture to the British Airways logo after losing a World Cup bet.
On Saturday, before Norway faced England in the World Cup quarter-finals, Norwegian Air tagged British Airways on Instagram with a challenge: If Norway loses, it would switch its profile picture to the British Airways logo for a day.
If England were to lose, British Airways would do the inverse.
The bet quickly spread across social media, with other airlines joining the conversation and millions of people following along.
After England beat Norway 2-1 after extra time in Miami on Saturday, Norwegian Air honoured its bet and changed its Instagram profile picture to the British Airways logo.
The airline also posted a simple graphic featuring the British Airways logo and the messages: “It’s coming home” and “Well played, England & British Airways.”
In the caption, Norwegian Air wrote, “While the tournament is over for us, this friendly bet will forever live in all our hearts,” before wishing England and British Airways the best in the semi-finals.
After England’s win, British Airways posted its own carousel with the caption, “Rivals for 90 minutes, friends forever,” thanking Norwegian Air for the challenge and congratulating England on reaching the semi-finals.
